The new Soft Matter Facility (SoMF) is the user facility focused on characterization of multifunctional soft materials. The establishment of SoMF is funded through the Research Development Fund and represents multiple colleges and centers across the university actively involved in soft materials-related research, including the Colleges of Engineering, Science, and Agriculture & Life Sciences at Texas A&M university. The facility will be supervised by the Director, Svetlana Sukhishvili (CoE/TEES), with oversight by the Executive Committee composed of Yossef Elabd (CoE/TEES), Allison Rice-Ficht (TAMU/CoM), Duncan Maitland (CoE/TEES), and Karen Wooley (CoS).